Programme

Thursday, 23rd of march, 6.00 - 7.00 pm, Keynote Alibaba

Published on by Heloise AUBERT - updated on

Chinese cultural evolution is driving global retail innovation

We always talk about putting the consumer at the heart of your strategy. But what is a consumer? He is more that his nationality, his age, his revenue... New technology and globalization are driving new types of demands and behaviors. 

So the right questions are: how to adapt your company to this changing population? And how to re-enchant the experience throughout their shopping journey? 

Isn't it what we call the "New Retail"?

Brian Wong

Brian Wong, Vice President and Director Global Initiatives & AGLA, Alibaba Group

22/24 march 2017
Monaco grimaldi forum

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