Pierre-Arnaud GRENADE began his career in international affairs, for the FDJ Group and then for the Oxbow surfwear brand. In 2004, he took over the Commercial Management of Morgan and was promoted to the position of Deputy Chief Executive Officer. At the beginning of 2010, he was appointed by the Fast Retailing Group as General Manager of the lingerie brand Princesse tam.tam, where he led the repositioning and development of the company. In early 2015, Pierre-Arnaud became CEO and Partner of ba&sh, while L-Catterton (Ex L-Capital) and Groupe Arnault acquired 50% of the company. He is leading the development, globalization and digitization of the brand.